Saxony-Anhalt at gamescom for the first time!
    Where & When: 20 - 22 August 2019 in Cologne 
    Click HERE to find out more.

HERE games are


Applications from Saxony-Anhalt

Games! For billions of people worldwide, computer and video games are an integral part of their everyday lives. In Germany, over 34 million people regularly use interactive entertainment. This makes Germany the fifth largest sales market in the world.  But games are more than just entertainment.

They play a key role in the digitization process - as a promising economic sector. They are innovation drivers for forward-looking technologies such as 3D and network technology, XR applications or artificial intelligence.

Games build bridges into our technology-based lives. They connect the analogue with the digital world. They help to rethink processes and products digitally. Using a cultural technique that every child has mastered: playing.

To educe future costs, health insurance companies use feedback systems to motivate members to do more sports. Retailers use a bonus program to retain customers and to keep follow-up purchases steady. Hospitals train doctors via VR in complicated surgeries - unlimitedly often, without endangering lives. All this is made possible by the transfer of technology and knowledge from the gaming and XR industry to new fields.

Companies from Saxony-Anhalt have recognized the potential of games for society and economy and are making more out of games - more ENTERtainment, more EDUtainment, more APITs.

> USPs Saxony-Anhalt                     > Network, Education & Co.


Gamescom: Saxony-Anhalt at GamesCom 2019

The games industry will meet again in Cologne: From 20 August, numerous international exhibitors will be presenting their products and news at the world's largest trade and public fair for interactive entertainment. The Gamescom connects the industry, players and community like no other event - the heart of the games industry. This year, around 370,000 visitors are expected. 

Saxony-Anhalt will be represented for the first time this year with a state presentation. As part of the "Made in Germany" area, companies from the games industry in Saxony-Anhalt will be presenting themselves to a broad specialist audience. 

You will find us in the B2B area in the "Made in Germany Area" in Hall 4.1 /// Booth B41/C44.
Where is that exactly? HERE you can find the digital map of the area and the halls.

We are also pleased to welcome the Mitteldeutsche Medienförderung GmbH (MDM) on Thursday at 12.00 noon with their reception at our booth.

Convince yourself and meet our companies and players.

Your advantage with the B2Match Making offer

With B2Match - Match Making Network System, you as a trade visitor will gain valuable business contacts even before the trade fair starts, benefit from concrete advance information, attractive offers and appointments for visitors at the trade fair - comfortably from your desk or mobile via app:

  • Intuitive operation: Our system guides you safely through three simple steps. You only have to submit your enquiry once to reach all relevant exhibitors.
  • Relaxed planning: B2Match - Match Making Network System not only offers excellent trade fair preparation, but also extends the trade fair online until the next event. Suppliers will reply to you personally by e-mail, so that your privacy is protected.

Register here for free until 18 August.


Success stories


APITs - Applied Interactive Technologies describes the interactive, technology- and method-based potential of games for the industrial revolution 4.0. How can APITs help to cope with digitization and how can game technologies be used? How can APITs help with the digitization of the economy? Our success stories provide information.

Success Stories & Applications from Saxony-Anhalt


EDUtainment means the playful transfer of knowledge combined with great entertainment value.

The aim is to increase the user's ability to learn through animation, motivation, effects, audio and interaction; knowledge transfer can also be carried out in a playful way. This is used, for example, in training, further education and training as well as in marketing.

Success stories from Saxony-Anhalt


From development to publishing - games specialists and games generalists are at home in Saxony-Anhalt.


Success stories from Saxony-Anhalt

Good reasons for Saxony-Anhalt