Press-Area

With its high demand for a special service, IMG offers modern public relations. In addition to press relations, which include answering inquiries but also active information through press releases, topic services or press kits, our communication channels run through the websites, the Infocenter or the social media channels.

An important part of communication is personal contact and shared experience: IMG therefore offers media professionals on current business and tourism topics, group press trips and supports journalists as well as bloggers and influencers in conducting individual research trips.

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Presskit Medtech in Saxony-Anhalt

Saxony-Anhalt is a pioneer in medical technology – as proven on a daily basis by the 120 companies in this sector who have set up in the area. Here, they benefit from an extensive research and science landscape and networking in clusters. The close interaction between business and academia gives rise to innovations across the entire bandwidth of medtech applications.

MedTech is located all over the state: The Magdeburg Port of Science is home to the Research Campus STIMULATE, for example, where more than 35 partners from industry, academia, and medicine are researching the medical technology of tomorrow. There the medtech start-up scene is thriving with companies like Raydiax, mediMESH or SecureAir. Based in Halle (Saale) we have the protein specialists of NH DyeAgnostics and the Forschungszentrum Ultraschall ultrasound research center, and in Dessau, seleon specializes in fluid systems and development partnerships.

Specialist will be trained locally, too. The Anhalt University of Applied Sciences offers an interdisciplinary course in biomedical technology, specializing in VR/AR. The Otto-von-Guericke University Magdeburg also offers a bachelor's degree program in medical technology and in collaboration with STIMULATE.

In our latest press kit, we delve into the world of medical technology, its innovative companies, and show the movers and shakers of the medicine of tomorrow.

Download Presskit Medtech in Saxony-Anhalt


Presskit The advantages of green energy

The availability of affordable green energy can drive the shift to a climate-neutral economy and amplify its effects. Against the background of rising energy costs and calls for greater sustainability, the majority of businesses are focusing on the issue of energy and looking for suppliers of green electricity. “Companies are increasingly likely to move to areas where electricity is generated locally and as cheaply as possible,“ says Dr. Robert Franke, Managing Director of the Investment and Marketing Corporation Saxony-Anhalt. Saxony-Anhalt is one of the leading regions in Germany when it comes to the expansion of renewable energy production. “There has been a significant increase in the efforts to make our energy supply more independent of fossil fuels, to optimize processes and to improve energy efficiency,” said Thomas Micka, head of the business department at the State Energy Agency of Saxony-Anhalt (LENA). The agency's role is to help companies to become more energy-efficient, sustainable and climate-neutral.

In this press kit, we highlight examples from Saxony-Anhalt of the changes companies are making, the innovations they are developing on the path toward climate-neutral industrial production and the digital solutions that are increasing efficiency and reducing resource use.

Download Presskit The advantages of green energy


Presskit Ciruclar Economy

Novelis has so far invested around 300 million U.S. dollars in aluminum recycling at its site in Nachterstedt, Saxony-Anhalt. The "Solar Materials" project is still operating in a test facility. Three founders have developed a technology that enables them to recycle solar equipment almost completely. APK AG, which now employs 220 people, has developed a recycling technology to keep plastics in the circular economy. The company is the first to produce single-variety recyclates from plastic composites on an industrial scale. Meanwhile, in northern Saxony-Anhalt, the Altmark Industrial and Business Park (IGPA) is growing as a bioenergy site in the countryside. The Canadian Mercer International Group opened one of the world's most modern pulp mills here in 2004. Residual materials from production are used to feed a modern biorefinery. These and other examples demonstrate the importance of the circular economy in Saxony-Anhalt. You can find more information in our press kit.

Download Presskit Circular Economy


Presskit Food Industry

Download Presskit Food Industry


Presskit Pharma

One of the best-known products is aspirin. Numerous other pills, capsules or infusions are also produced in Saxony-Anhalt.  Behind them are companies such as Bayer Bitterfeld, Salutas, IDT Biologika, Wacker, Merz, Mibe or Oncotec. Saxony-Anhalt is thus one of the top addresses for the pharmaceutical and biotech industry, both nationally and globally.

As a region, "airea" covers the entire pharmaceutical value chain: from research and development to production, marketing, logistics and service.

WACKER recently began expanding its Weinberg Campus technology park site into an mRNA competence center. In the future, active ingredients based on messenger ribonucleic acid (mRNA), such as mRNA vaccines against the coronavirus, will be produced here.

More information and stories about the pharmaceutical hotspot Saxony-Anhalt are available for download. We would be happy to support you in your reporting with contacts, further information or rights-free photos.

DOWNLOAD PRESSKIT PHARMA


The Californian company Intel wants to build two state-of-the-art semiconductor plants in Magdeburg – the first on the European continent for this American corporation. The investment volume is 17 billion euros.

Ice cream manufacturer Florida-Eis in Berlin plans to build Germany’s first carbon neutral ice cream factory in Schönebeck on the outskirts of Magdeburg, creating 250 jobs.

These are just two of numerous examples in Saxony-Anhalt, which show: HERE, the thinking is focused on sustainability and saving resources. We have compiled further examples for you in an attached press kit. We’re also happy to talk to you about this.

Download Presskit Sustainability


At the Zerbst Regenerative Energy Park, GETEC green energy GmbH is building a plant to produce 100 percent green hydrogen: Saxony-Anhalt is a pioneer in building a hydrogen economy.

As part of his summer bicycle tour, Sven Schulze, Saxony-Anhalt's Minister of Economics, Tourism, Agriculture and Forestry, visited Dow ValuePark Schkopau, where he was honored as a "Center of Excellence".

The power of nature: Green Gate Gatersleben, a place of the future Plant biotechnology and plant genome research in the heart of Europe
Premiere: 12 Places of the Future and IMG launch joint skilled worker campaign "Find your future HERE."

We have compiled further examples for you in a press kit. We would be happy to discuss them with you.

Download Press Kit Business Location Saxony-Anhalt 2022


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