This is what the land of milk and honey must look like: a 27m2 room completely made of chocolate. Three square decorations placed on top of one another at a height of approx. 1.30 meters are attached to a first coat made from a whole milk chocolate coating. The interaction between the whole milk and dark chocolate coating produces a subtle interplay of colours. The largest sheets weigh 20kg, the medium-sized ones 12 kilos and even the smallest boards have been moulded from 6 kilograms of delicious chocolate. The ceiling is decorated with stucco elements making it completely in line with the tradition of the Biedermeier period. At Halloren, Germany's oldest chocolate factory, these are not made from the obvious plaster but from marzipan. Chocolate manager  Klaus Lellé made his dream come true with this room. Ever since, the chocolate room has inspired more than 130,000 visitors every year.

Confectioner Claudia Heimann let the dream become reality. She produced amazing creations such as the portraits for the wall decorations. Except from the picture frames, these are also made from chocolate in the impression of historical silhouettes. One shows the composer Georg Friedrich Händel, the most famous son of the Saalestadt Halle born in 1685. This can also be admired as a large bust on the wonderful fireplace made from chocolate. "There is only one disadvantage. You can't nibble on anything in the Halloren chocolate room. This also applies to me", grins business manager Klaus Lellé who has been keeping the Halloren balls rolling since 1997 and who nibbles his way through a good 150g of chocolate every day. "It's called quality control," he laughs. "With the chocolate room we want to go back to the founding time of our business," states Halloren business manager  Klaus Lellé, describing the unique representation of a Biedermeier lounge, the interior of which not only has a tempting fragrance of chocolate and marzipan but which is actually largely made of these materials. In 1804 the master baker August Miethe opened a bakery in Halle which would also manufacture chocolate.

In 1851 Friedrich David took over the business and conquered the market with the "Mignon Praline" from 1880. He constructed today's chocolate factory in Halle. In 1905, the company was transformed into the public limited company "David & Söhne AG" and renamed as "Mignon Schokoladenfabrik AG" in 1934.  The popular Original Halloren balls created in 1952 have survived the twists and turns of history ever since.

As business manager, Klaus Lellé has been pulling the "chocolate" strings since 1997 and successfully rolling the Halloren balls into the 21st century. Halloren AG has been listed on the stock market for three years now. In 2008 the business expanded its capacities and took over the Delitzscher Schokoladenfabrik GmbH.

Today 482 employees work in the Halloren chocolate factory in Halle. Every year 17,000 tons of pralines, truffles and other specialities leave the Saalestadt. The Halloren balls are particularly in sought after in the USA and the Scandinavian countries. And what is Klaus Lellé's favourite chocolate ball? With so many noble pralines, truffles and Halloren balls it is difficult to decide. However, I am really fond of the latest creations.“

Contact:

Halloren Schokoladenfabrik AG
Delitzscher Str. 70
06112 Halle/Saale
Tel.: 049 3 45 / 56 42 - 0
Fax: 049 3 45 / 56 42 - 2 82
info@halloren.de

www.halloren.de