The first perfect impression
Real estate brokers know this from their daily practice: the client takes the exposé in hand, casts a fleeting glance at the images, and skims through the text material. Only ten seconds later it is decided whether the property meets with the approval of the interest party and the talks proceed or whether the search for a suitable property has to be continued. The first impression is crucial and should be instantly suitable.
That is why the Buchholz Software company from Tangermünde in Saxony-Anhalt is presenting ImmoDisplays at the EXPO REAL, Europe’s largest commercial property trade fair. “With the interactive displays the viewer obtains the opportunity to turn over pages, to enlarge images, to gaze at 3D images as well as to take a virtual hike through the future dream property”, explains Haiko Buchholz. One thing is clear for the managing director of Buchholz-Software: “You cannot make a better first impression.”
The virtually boundless possibilities of variations and arrangement in this connection are an important advantage of the ImmoDisplays. Whether in a display window, in a shopping arcade or directly at the property site — the illustrations can always be adapted to one’s own corporate design and the respective preferences. Buchholz: “In the process, the broker himself decides what happens in the displays. Either he exhibits his real estate in the predefined manner or he enables the clients to navigate themselves via the integrated touch control.”
No matter how the decision ultimately turns out, the advantages in comparison with paper exposés are obvious. “The medium is intrinsically more fascinating. Animated pictures fascinate more than rigid paper. Moreover, the printouts and attachments are omitted for the broker. This all takes place automatically from the PC”, explains Haiko Buchholz. And is errors should ever occur, these can be quickly corrected or immediately removed. The effort in this connection is comparatively marginal. For instance, the ImmoDisplays can be provided with information via WLAN and utilise data already provided by broker software or Internet portals.
Yet not only the broker benefits from the easy handling. Clients intuitively learn how to utilise the ImmoDisplays. The prior filtering of offers is just as possible as printouts or sending an exposé by mail. Buchholz: “Real estate which has been discovered in a display window can also be easily sent home via the Internet, and then the client can think about the
Contact:
Vision Displays
Swantje Brünicke
Schnackenburgallee 41b
22525 Hamburg
Phone: +49 40 – 500 505 60
E-Mail: info@visiondisplays.de