Investitions- und Marketinggesellschaft Sachsen-Anhalt mbH (IMG) is presenting Saxony-Anhalt as a travel destination at the 60th International Tourism Exchange (ITB) in Berlin. At a press brunch, current data from the State Statistical Office on the travel year 2025 and key travel trends for 2026 will be presented and developments for the industry will be classified. One of the thematic highlights will be the phased opening of the Quedlinburg Collegiate World Heritage Site, which begins on March 28. This will begin with the redesigned presentation of the Collegiate Church of St. Servatii with its important cathedral treasures. With this reopening, Saxony-Anhalt is sending out a strong cultural and tourism policy signal. Saxony-Anhalt's state capital Magdeburg is looking forward to an anniversary with radiance: from May 1 to October 31, 2027, the "Festival of Modernity" will build a bridge from the past to the present.
Your discussion partners are:
- Stefanie Pötzsch, State Secretary for Economy, Tourism, Agriculture and Forestry of the State of Saxony-Anhalt
- Michael Reichelt, President of the State Statistical Office of Saxony-Anhalt
- Dr. Robert Franke, Managing Director of IMG
- Carola Schmidt, Managing Director of Harzer Tourismusverband e.V.
- Elmar Egner, Curator of the Quedlinburg Cathedral Treasure
- Regina-Dolores Stieler-Hinz, Mayor and Councillor for Culture, Schools & Sport of the state capital Magdeburg
Tuesday, March 3, 2026, 1 p.m.
ITB Messe Berlin,
Hall 27, 1st floor, Room Beta 1,
Messedamm 22, 14055 Berlin
Accreditation :
It is essential that media representatives obtain accreditation from the trade fair in advance: https://www.itb.com/de/presse/akkreditierung/
Please also register your participation at: stefanie.middendorf@img-sachsen-anhalt.de
Background: What began in 1966 as part of the Overseas Import Fair with nine exhibitors from five countries and 250 visitors has developed into the world's leading tourism trade fair with over 5,800 exhibitors from around 170 countries. Six decades after it was founded, ITB Berlin stands more strongly than ever for exchange, innovation and the unifying power of travel. ITB Berlin is growing particularly strongly in Asia, the Arab region, cruises, travel technology, adventure and health tourism. At hub27, the German federal states will once again be presenting a wide variety of products and services. Bavaria, Hamburg, Berlin, Brandenburg, Bremen, Hesse, North Rhine-Westphalia and Lower Saxony will be represented with their own stands. Baden-Württemberg, Saxony-Anhalt, Mecklenburg-Western Pomerania, Thuringia, Rhineland-Palatinate and Saxony will be represented at the joint stand of the German National Tourist Board (GNTB).