How can regions successfully position themselves as attractive places to live, work and invest in the digital age? The Investitions- und Marketinggesellschaft Sachsen-Anhalt mbH (IMG) and the Altmärkische Regionalmarketing- und Tourismusverband (ART) will provide answers to this question at a state-wide press conference in the Altmark.
The partners are presenting several exciting innovations in location marketing:
- The new Saxony-Anhalt location database - the central digital tool for location searches for investors, companies and local authorities, which is already being maintained in the Altmark.
- The premiere of the Altmark location marketing profile - a strategic instrument for positioning the Altmark even more specifically as an innovative place to do business, work and live.
- The Saxony-Anhalt WebWerkstatt - a practical digital solution for a modern website.
The combination of a regional profile and state-wide tools creates a new, networked approach: forward-looking, strategically well thought-out and operationally applicable - for the Altmark and the whole of Saxony-Anhalt.
We cordially invite media professionals to witness the premiere of these marketing innovations against the spectacular backdrop of the Stendal-Borstel airfield hangar in the presence of Stefanie Pötzsch, State Secretary in the Ministry of Economics, Tourism, Agriculture and Forestry of Saxony-Anhalt, and to talk to the partners:
WHEN : Tuesday, October 21, 2025, 12:45-14:15
WHERE: Stendal-Borstel airfield, Hangar 2
Osterburger Straße 250
39576 Hansestadt Stendal OT Borstel
Your discussion partners are:
- Stefanie Pötzsch, State Secretary in the Ministry of Economic Affairs, Tourism, Agriculture and Forestry of Saxony-Anhalt
- Patrick Puhlmann, District Administrator of the district of Stendal
- Steve Kanitz, District Administrator of the Altmarkkreis SalzwedelCarla Reckling-Kurz, Managing Director of ART
- Anne Heimburg, Project Manager Location Database IMG
- Johanna Rabethge, Project Manager Digitalization IMG
Procedure:
12:45 pm Welcome by the host region Altmark, District Administrator Patrick Puhlmann
1:00 pm Greeting by State Secretary Stefanie Pötzsch
1:15 pm Altmark in focus: New location marketing and profile building, Carla Reckling-Kurz, Managing Director ART
1:30 pm Live demo: The new location database Saxony-Anhalt, Anne Heimburg, IMG
1:45 pm Websites made easy: The Saxony-Anhalt WebWorkshop in practice, Johanna Rabethge, IMG
2:00 pm Conclusion and outlook, District Administrator Steve Kanitz
From 2:15 pm Conclusion with coffee and cake
Please register at:
sabine.kraus@img-sachsen-anhalt.de,
Phone: +49 391 568 99 20,
or
anja.birkholz@altmark.de,
Phone: +49 39322 7260 17