Invest successfully where others feel at home! Saxony-Anhalt surprises: between world culture and nature experiences, from Romanesque buildings to Harz adventures, from castles to modern industrial backdrops - Saxony-Anhalt is Really beautiful! Whether it's a charming boutique hotel on the Elbe, a spacious resort on one of our many lakes or a leisure park close to the city - you'll find the ideal location for your project in Saxony-Anhalt.
HERE is where tourism meets business.
Facts, figures and data
Gross sales 2023 in € million
Days ⌀ Length of stay
Guest arrivals 2024
National arrivals 2024
International arrivals 2024
Total overnight stays 2024
Advantage Saxony-Anhalt
Favorable investment costs
Compared to other federal states, real estate and operating costs are significantly lower here, making your investment more profitable.
Strategic location
With direct connections to Berlin, Leipzig and Hanover, Saxony-Anhalt is a central hub for tourism in Germany.
Growing number of guests
The proportion of international guests is constantly increasing - ideal for sustainable and future-oriented investments.
Focus on sustainability
Saxony-Anhalt focuses on sustainable tourism, which ensures long-term stable earnings and combines ecological responsibility.
Potential areas for tourism investments
Discover unique investment opportunities - from greenfield projects to successor businesses and lost places.
Take a look at our location database or contact us directly.
Tourism regions of Saxony-Anhalt
Altmark - a region "with soul"
Between the Elbe and the heath lies a region that lets you breathe. The Altmark is one of the oldest cultural landscapes in Germany - and also one of the quietest.
Vacation in Saale-Unstrut
Landscape and history come together between the Saale and Unstrut rivers. Steep vineyards with dry stone walls, Romanesque cathedrals, old trade routes.
The Harz Mountains. Simply magical.
Many things are close together in the Harz Mountains. Old paths and young forests. Tranquil lakes and lively towns. Many things are close together in the Harz Mountains. Old paths and young forests. Quiet lakes and lively towns. If you take your time, you will discover landscapes that tell stories.
Middle Elbe vacation region
The Middle Elbe vacation region opens up around Magdeburg - a landscape full of transitions. Between city and river, riverside forest and country lanes, technical history and monastery courtyards lies a region that invites you to linger, think and move on.
World Heritage Region Anhalt-Dessau-Wittenberg
In the Anhalt-Dessau-Wittenberg World Heritage region, worlds lie close together: Luther's theses and Bauhaus visions, baroque garden art and industrial monuments, tranquil lake landscapes and lively cities.
Networks & Partners
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