Creative industries

HERE creative minds shape modern thinking.

Saxony-Anhalt provides space. The creative industries in Saxony-Anhalt are young, diverse and full of energy. It brings a breath of fresh air to established industries, inspires new business models and creates spaces for change and innovation. Whether design, architecture, film, games, music or digital media - the creative scene in the state is as colorful as its players.

What unites them is their entrepreneurial spirit and creative drive: Ideas give rise to products, services and brand worlds. A network of creative minds and efficient companies spans the entire state, helping to shape the business location and providing impetus to other sectors - from SMEs to industry.

In Saxony-Anhalt, artistic talent meets economic thinking. HERE, creativity is more than just culture - it is a real location factor.

Launched in 2013, the BESTFORM AWARD recognizes creative minds from Saxony-Anhalt every two years. The competition is aimed at companies, self-employed people and founders, private individuals, students, researchers and scientists, institutions and associations.

BESTFORM AWARD

This is what makes the creative industries tick HERE.

With "Geschmacksmuster", listeners find out what goes on behind the scenes in Saxony-Anhalt's creative industries. Open your ears! In the podcast, you can hear what happens in the creative industries, who is active HERE and how people work HERE. Stakeholders talk about what makes them tick and how they act.

Our creative portal is the vibrant hotspot for all creatives who want to bring their ideas to the world! Artists, designers and visionaries meet HERE to benefit from exclusive funding opportunities, exciting events and inspiring networks. We promote collaboration within the creative industries in order to strengthen innovations and business models.

Success Stories

Looks Media - Quality with Reach

LOOKS Media develops and produces innovative video and podcast formats for businesses, media outlets, and digital platforms. The focus is on modern, cross-platform content—from concept to release.

Through creative format development, high-quality production, and targeted distribution, LOOKS Media helps bring stories to life and build reach in the digital media world.

Learn more about LOOKS Media

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PXNEL Dessau, sustainable wall panels for creative design

The Dessau-based startup PXNEL develops sustainable, modular wall panels with a flexible click system for creative interior design. These solutions are used in offices, at trade shows, and in living spaces, among other places, and can be expanded in a variety of ways.

Since its founding in 2022, PXNEL has been growing internationally—and was nominated for the 2024 Saxony-Anhalt Business Award in the startup category.

About the Company