Tourism marketing

The "Tourism Master Plan" is the strategic basis for tourism in Saxony-Anhalt and therefore also for the state's tourism marketing concept. It aims to increase tourism value creation and position the state as an attractive travel destination by further increasing high-quality offers. Sound market research sets clear priorities, promotes growth impulses and defines precise marketing goals.

Up-to-date and meaningful data is crucial for recognizing opportunities, risks and developments in tourism. It supports marketing management and helps to define clear objectives. As a competence center, IMG regularly collects relevant market data, analyzes it and makes it available to tourism partners. In this way, it ensures effective destination management and the targeted use of financial resources.

IMG regularly offers opportunities to participate in measures to address multipliers in the travel industry, representatives of the press and potential guests. By pooling budgets while at the same time increasing the need for financial resources in national and international competition, existing synergies between the players in tourism are to be better utilized in order to achieve greater market penetration.

Partner area Saxony-Anhalt Tourism: Our mission is to make Saxony-Anhalt visible on the tourism map as part of a strong network. How we do this and the tasks behind it are summarized in the Saxony-Anhalt Tourism Hub.