Location marketing

HERE marketing is successful.

Strategic marketing and individual concepts - for effective visibility and location strengthening.

Investment and Marketing Corporation Saxony-Anhalt (IMG) consistently aligns its location marketing with market requirements and the needs of investors in order to position Saxony-Anhalt as a first-class business location. Investor services and marketing are seamlessly intertwined here.

In location marketing, IMG focuses on the defined lead markets of the Saxony-Anhalt Regional Innovation Strategy with a clear strategy and develops targeted competence field marketing from this. This presents Saxony-Anhalt as what it is - a competitive, innovative and cosmopolitan business location - professionally, cross-media and with a strong, authentic identity.

A central element is the "Zukunftsorte" marketing initiative, which highlights 13 locations where science, research and business are closely interlinked. With the "Saxony-Anhalt can do it" campaign, IMG is implementing targeted measures to combat the shortage of skilled workers.

Annika Jeschek

Head of Marketing

+49 391 568 99 82

+49 173 651 104 3

annika.jeschek@img-sachsen-anhalt.de

Mandy Bunge

Team Lead Location Marketing

+49 391 568 99 73

+49 152 5300 7181

mandy.bunge@img-sachsen-anhalt.de

Our focus areas

In focus

Saxony-Anhalt is an innovative and efficient business location - we show this in our "In Focus" topics.

We revealunique selling points, potential, future markets, innovations, stories of successful local companies, partners and value chains HERE.

To our focus topics

Future locations

Innovation in Saxony-Anhalt? There is no such thing. With the Places of the Future" campaign initiative, we are proving the opposite and showing that Saxony-Anhalt is home to something formative. Because innovations originate HERE. HERE is where researchers discover groundbreaking innovations. And HERE is where entrepreneurs develop their products to market maturity. Thirteen locations in Saxony-Anhalt offer them the perfect conditions for this.

to the places of the future

Participation in trade fairs & events

The IMG is entrusted with the organization of state presentations and joint stands and thus offers companies based in Saxony-Anhalt the opportunity to exhibit their products and services at internationally renowned trade fairs and events , thus supporting the local economy in the areas of sales promotion and market exploration.

To our trade fairs & events

Specialists

We are often underestimated, but there is no way around us: Located in the heart of Germany, you will not only find rich culture and picturesque nature here, but above all a future-proof workplace and a quality of life that makes you feel good. Discover your career opportunities now in the land of undiscovered possibilities: Saxony-Anhalt can do it!

Saxony-Anhalt can do it.