Almost 7,000 years of tangible history and cultural assets of European and international importance make Saxony-Anhalt a heartland of German history. The UNESCO World Heritage Sites are of special importance: the Luther Memorial Sites in the Luther Cities Eisleben and Wittenberg, the Bauhaus and its Sites in Dessau, the Garden Kingdom of Dessau-Wörlitz and the Collegiate Church, Castle and Old Town of Quedlinburg. The Nebra Sky Disc is part of the UNESCO Memory of the World Programme.
Originating country of the Reformation and sites of the modern era
From Saxony-Anhalt the Reformation went around the world. The well-known Luther Cities Wittenberg, Eisleben and Mansfeld are a magnet for visitors from all over the world. When Germany celebrates the 500-year anniversary of the Reformation in 2017, Saxony-Anhalt with its numerous original sites and the world’s largest museum of Reformation history will be the centre of national and international attention.
The BAUHAUS School of Art, Design and Architecture is also of global importance and closely linked with Saxony-Anhalt. Founded in Weimar in 1919, it relocated to Dessau in 1925 and became Germany’s most successful cultural export item. A special exhibition at Bauhaus Dessau in 2016 will show for the first time the close connection which the visionary plans of the Bauhaus established with the industrial history of Central Germany. Various corresponding sites in the exhibition will also guide visitors to the significant examples of modern architecture in Saxony-Anhalt.
- 3.14 million visitors in 2015,
- 7.6 million overnight stays (2015)
- Most popular destinations: Harz Mountains and foothills (2.82 million overnight stays = 37,1% of all overnight stays), Magdeburg, Elbe-Börde-Heide (1.6 milion) and Halle, Saale-Unstrut (1.45 million)
- Increasing number of foreign guests (+28.67% between 2011 and 2015)
- quality and qualification offensive
- member of the Germany-wide initive "Reise für Alle" ('Barriere-free travel for all')
- four UNESCO World Heritage Sites: Quedlinburg, Gartenreich Dessau-Wörlitz, Bauhaus Dessau, Lutherstätten in Lutherstadt Wittenberg and Lutherstadt Eisleben
- Harz mountains a popular destination for more active tourists
- Brand pillars support marketing:
- Road of "Romanesque “
- “Blue Ribbon“ waterways – active tourism in Saxony-Anhalt"
- “Garden Dreams - Historic Parks in Saxony-Anhalt"
- Archeological tourist route “Heavenly Roads“
- Hiking (Harz and national park Harz, the Brocken, which is the highest mountain in Nothern Germany, numerous hiking trails, e.g. in Fläming, Drömling, Dübener Heide, Elb-Havel-Winkel, wine region at the rivers Saale and Unstrut)
- overall about 5.000 km cycling trails, including 49 regional and 18 supra-regional cycling routes (Elbe Cycle Route, Saale Cycle & Hiking Route, Euroroute R1 / D3, Altmark-Circuit, Garden Kingdom Tour Fürst Franz)
- Nautical tourismus (Blue Ribbon)
- 1.600 km of bridle path in the Altmark