Tourismus Marketing

In order to further define the state as a tourist destination, Saxony-Anhalt’s tourism marketing is tailor-made for the demands of the market and the needs of the main target audience. We are targeting visitors interested in culture and nature, as well as conference organisers, in order to generate demand.

As the Investment and Marketing Corporation Saxony-Anhalt (IMG), we are cooperating on the dynamic continuation of the state’s tourism strategy and further developing the successful brands “Romanesque Road”, “Blue Ribbon” and “Garden Dreams”, as well as defined priorities such as “Heavenly Roads” and “Cathedral Treasures”.

Each year, we publish a marketing directory, listing planned activities and the opportunities for investment these create. Based on well-founded market research, we develop recommendations for action for mid- and long-term strategies. We are also responsible for the development and implementation of marketing themes which promise success. We involve tourism partners closely in operative and strategic tourism marketing through advisory committees.