Location Marketing
With its Location Marketing team, the IMG hopes to develop Saxony-Anhalt’s profile as a business location. Strategies include the location newsletter “Invest”, published monthly in German and English; organising press tours; placing adverts and special publications in various media; and coordinating and implementing media conferences and co-operations.
Joint stands increase sales opportunities
In order to make it easier for small and mid-sized companies to access international trade fairs and exhibitions at home and abroad, and to increase their sales opportunities, the IMG regularly organises joint stands at domestic and international trade fairs and exhibitions and supports the trade fair appearance with publicity.
Saxony-Anhalt. We start our days earlier
Since 2005, the IMG has also undertaken project management for the location and image campaign “Saxony-Anhalt. We start our days earlier”. The third stage of advertising for this state campaign began in October with the launch of the first cinema adverts for Saxony-Anhalt.
www.wir-stehen-frueher-auf.de
